The perfect serve

A ‘good bar’ means something different for everyone. For some, it’s all about the ambiance. For others, a great cocktail is enough to keep them coming back for more.

But one thing all customers can agree on? They all enjoy a cool, crisp drink.

As the industry slowly recovers from the impact of the Coronavirus pandemic, it’s more important than ever to ensure your bar tempts custom and fulfils their ever-changing demand.

Bar refrigeration from True allows operators to store beverages at optimum temperatures and attractively display their range, ready to whet any appetite.

Achieve the perfect serve. Choose True.

A typical bar environment

TVM

 

Utilised to both stock and display, the TVM model is perfect for behind a bar and as a self-serve unit for takeaway bottles and drinks.

TBR

 

TBR’s have a prominent place behind any bar and can help drive custom if stocked effectively. They chill drinks so they’re nice to drink, and the glass doors and lighting entices customers to give the drinks a try.

TDR

 

TDR‘s can chill and dispense a variety of liquid products, supporting a wide array of keg formats/sizes, and can be further customized with a choice of door and color options.

GDM

 

GDM’s have a larger capacity than the TBR model making them the perfect model for bars with lots of stock to serve and display.

The importance of constant cold temperatures

Serving drinks at their optimum temperature is vital.

While there is no ‘one size fits all’ solution that covers your entire range, it’s generally accepted that most beers and white wine thrive in temperatures lower than 5°C.

True balances hydrocarbon refrigeration systems with the latest in energy-efficient components and our own patented technologies through extensive development and testing. Our products maintain consistent, accurate, and safe storage temperatures, even in the most demanding environments.

So, your beverages are cool and energy bills low, no matter how busy service gets.

Dazzling displays

Most drinks purchases can be split into one of three categories – specialty, impulse, and demand.

So, it’s vital to get the balance of your displays right to increase the likelihood of purchase.

True’s range of bar display refrigeration has a prominent place behind any bar. Fitted with striking LED interior lighting, each model helps show off beverages in their best light. Double pane thermal glass doors encourage customers to browse your offer, and if effectively stocked, entice them to give your tipples a try.

At True, we offer several options which incorporate more design-led features to support customers who desire a more bespoke look. Including LED lighting, color powder coating, and highlight options such as bronzed handles and hinges to add further design flourish.